Sysmex Establishes a Subsidiary in Kenya

Sysmex Corporation (HQ: Kobe, Japan; President: Kaoru Asano) has announced the establishment of a new subsidiary, Sysmex East Africa Ltd., in Kenya to promote business expansion in emerging countries as part of the company’s growth strategy. Going forward, we will strengthen our sales and customer care systems in nine East African countries, including Kenya, by direct sales through our subsidiary.

This will enable us to expand our product portfolio, allowing us to better meet the needs and realities in East Africa, and to further accelerate our business expansion into the African market.

The African Continent accounts for approximately 18% of the world's population, and its population is expected to continue growing in the future. Furthermore, healthcare expenditure is also increasing steadily in line with economic growth, and further expansion of the healthcare market is expected. Sysmex established its first subsidiary in Africa in South Africa in 2006, followed by ones in Burkina Faso in 2013 and in Ghana in 2015, and then in Egypt in 2018, strengthening the company’s sales and customer care structures in the region.

This time around, Sysmex established a new subsidiary in Kenya in order to strengthen its business foundations in East Africa, a region expected to achieve high levels of market growth within Africa. Direct sales through local subsidiary will enable us to promote the introduction of products that meet the needs of local customers while also providing globally standardized, high-quality customer care and a stable supply of products.

Going forward, Sysmex will strengthen its sales and customer care structures, promoting market development that leads to improved medical quality, while contributing to the expansion of medical infrastructure and improved access to medical care in emerging and developing countries.

【Overview of the New Subsidiary】