Corporate Philosophy and Brand

Corporate Brand

Corporate Logo

The Symbol of Sysmex, which is
“Shaping the advancement of healthcare.”

The corporate logo serves as a symbol of the Sysmex Group’s mission: “Shaping the advancement of healthcare.” It also symbolizes our step to the next stage.

Logo Concept

The mark which combines two contrasting elements symbolizes the fusion and sublimation of two contrasting ideas.The shape reminds us of the infinity symbol “∞” and illustrates the unlimited possibilities of Sysmex.
The ocean and mountain design evokes the evolution of life as well as the kobe landscape, the birthplace of Sysmex.

The solid but soft logotype communicates friendliness and humanity. It symbolizes Sysmex’s commitment to delivering good health and confidence to people via its advanced technologies.

Sysmex Blue

・Corporate color. Sysmex Blue

・Commitment and pride of a front-runner

・Evolutive, innovative and advanced characteristics of a front-runner

・Inheriting and building on Sysmex’s traditional image:
 intelligent, clean and stability

Sysmex Green Mountain

・People’s health and confidence

・Coexistence, harmony and balance with the earth and natural environment.

Corporate Message

Lighting the way with diagnostics

What our corporate message states:

Our corporate message states our intention to enhance diagnostic value with innovative testing, to bring greater trust and confidence to healthcare.

Brand Concept