Corporate Brand

The symbol of Sysmex as a company
that shapes the advancement of healthcare.

The corporate logo is a symbol of the Sysmex Group’s mission — “Shaping the advancement of healthcare” — and represents our progress toward the next stage.

Logo Story

Logo mark / Logotype

Logo mark

The mark, which combines two contrasting elements, symbolizes the fusion and harmony of two contrasting ideas. The shape reminds us of
the infinity symbol "∞" and illustrates
the unlimited possibilities for Sysmex. The ocean and mountain design evokes the evolution of life as well as the landscape of Kobe, the birthplace of Sysmex.

Logotype

The solid but soft typeface communicates friendliness and humanity. It symbolizes Sysmex's commitment to delivering good health and confidence to people via its advanced technologies.

Color

Sysmex Blue

  • – Corporate Color, Sysmex Blue
  • – Commitment and pride as a front-runner

Sysmex Blue Ocean

  • – Evolutive, innovative, and advanced characteristics of a front-runner
  • – Inheriting and building on Sysmex's traditional image: intelligent, clean and stable

Sysmex Green Mountain

  • – People's health and confidence
  • – Coexistence, harmony, and balance with the Earth and natural environment

Our Name

SYSTEM + MEDICAL + X(Untapped Potential)

In 1978, the word “Sysmex” was coined as a product brand name by combining “system,” “medical,” and “X” (representing untapped potential), as the Company was poised to embark on full-scale global expansion.
In 1998, marking our 30th anniversary, “Sysmex” became our official company name.

Corporate Message

Together for a better healthcare journey

Sysmex is working to realize a more fulfilling and healthier society by enhancing each individual’s healthcare journey
—from prevention and diagnosis to treatment and prognosis.

Brand Concept Movie

Our Activities