Sysmex Group Promotes "PINKTOBER," a Breast Cancer Awareness Campaign
Sysmex Group is committed to supporting the global Pink Ribbon movement, which promotes the importance of early detection and treatment of breast cancer. Every October, we carry out a variety of initiatives under the banner of PINKTOBER*.
This year, in conjunction with the “Sysmex Gives Back Campaign,” a month dedicated to strengthening social contribution activities across the Sysmex Group, we promoted PINKTOBER activities. In addition to providing information to encourage breast cancer screenings, we carried out a variety of activities, such as purchasing Pink Ribbon merchandise, making donations through photo submissions, and participating in charity walks. Through these activities, we raised awareness of the importance of early detection and treatment of breast cancer while also supporting cancer patients.
We also conducted a collaborative initiative combining donation activities under PINKTOBER and Onigiri Action. Onigiri Action is an initiative that provides school meals to children in Africa and Asia through photo submissions. Through this collaboration, each photo submission supported two causes while also providing employees with an opportunity to think about social issues such as food and education.
Sysmex will continue to expand breast cancer awareness and support through employee participation while working together across the Group to advance our social contribution activities.
- *PINKTOBER is a term that combines “PINK” from the Pink Ribbon breast cancer awareness campaign and “TOBER” from the month of October, which is Breast Cancer Awareness Month.
