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Sponsorship of the Thematic Project “Amplification of Lives” of Expo 2025, Osaka, Kansai, Japan

Sysmex Corporation (HQ: Kobe, Japan; Chairman and CEO: Hisashi Ietsugu) announces its sponsorship as a silver partner of Amplification of Lives, a thematic project to be produced by Hiroshi Ishiguro as one of the Signature Pavilions*, which are a key feature of the 2025 World Exposition in Japan (the Expo 2025 Osaka, Kansai, Japan).

Taking “Designing Future Society for Our Lives” as its theme, the Expo aspires to be a venue for the co-creation of a “future society for our lives” through the exchange of ideas with people from around the world, under the concept of “People’s Living Lab: A laboratory for a future society.” The thematic Signature Pavilions have been set up as a project that symbolizes and represents the Expo.
 
Sysmex will sponsor Amplification of Lives, the thematic project to be produced by Hiroshi Ishiguro, as a silver partner. In this capacity, we are set to collaborate with other corporate sponsors in the creation of a theme-based Future of Life Pavilion.
 
This pavilion will explore the possibilities of improving life by amplifying the functions and capabilities of people and other living beings, using the latest advances in science and technology. In the Sysmex Way, our Group corporate philosophy, we have defined our mission as “Shaping the advancement of healthcare”. We decided to sponsor the thematic project “Amplification of Lives” because of its deep connection with our corporate activities aimed at the advancement of medical services and the achievement of healthy living for all.
 
We view this sponsorship as a precious opportunity for communicating Sysmex’s efforts to the world from the Expo site in Yumeshima, Osaka in 2025, and are determined to join in the creation of a “future of life” with Hiroshi Ishiguro as the pavilion producer.

 

 Overview of the Sponsoring Thematic Project

  Project: Amplification of Lives
  Pavilion: Future of Life
  Producer: ISHIGURO Hiroshi
(Professor, Osaka University, Visiting Director, ATR Hiroshi Ishiguro Laboratories)

 

Reference

  Japan Association for the 2025 World Exposition:
  https://www.expo2025.or.jp/en/

Terminology

 * Signature Pavilion:
  It is named “Signature Pavilion” because the thematic projects are symbolic and representative projects of Expo 2025, and because the pavilions, which are created by eight experts, are also a “signature piece” in which the themes are deeply discussed from the producers’ respective philosophies. Eight project producers will interpret and develop Expo 2025’s theme, “Designing Future Society for Our Lives,” from their own unique perspectives, and build pavilions that will connect people living in the future.
  • Information contained in the press release is current as of the date of the announcement,
    but may be subject to change without prior notice.

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