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Sysmex Corporation (HQ: Kobe, Japan; President: Hisashi Ietsugu) announced today the renewal establishment of a new corporate logo as of October 1, 2008. Included in the new logo is its strong determination to continually pursue innovation in testing and diagnostic technologies with the aim of delivering higher levels of good health and reassurance to people as a front-runner who is shaping the future of healthcare.
Since its foundation, Sysmex has remained focused on the business of testing samples of human blood, urine, and cells, offering a broad range of products and solutions to medical institutions around the world. Serving customers in over 150 countries, Sysmex has grown to be a brand which enjoys the utmost in customer trust and confidence.
Recent years have seen a rapidly aging population and rising medical expenses in Japan and other developed countries, which are accelerating a shift in the focus of healthcare from treatment to prevention. Against this backdrop, "testing" is assuming an increasingly greater importance for the prevention and treatment of diseases. "To live a longer, healthier life" - to help fulfill this universal wish, Sysmex is leveraging state-of-the-art technologies for gene and protein analysis in an attempt to create high-value-added testing and diagnostic technologies that are innovative and original.
In this commemorative year of the 40th anniversary of its founding, Sysmex has decided to renew its corporate logo for the first time since launching the brand thirty years ago, as a testament to its strong determination to continually pursue innovation in testing and diagnostic technologies as a frontrunner who is shaping the future of healthcare. Symbolizing the commitment to its Corporate Philosophy Sysmex Way, which was established last year, the new corporate logo will be used by all members of the Sysmex Group.
With the new corporate logo in place, Sysmex will tap into its advanced technologies to offer total healthcare solutions concerned with people's health in an even broader and deeper sense, being determined to contribute to the creation of a society where people can live healthy, enriching, and fulfilling lives.
・The logomark
The combination of two contrasting elements symbolizes the fusion and sublimation of two contrasting ideas. The shape which is reminiscent of the infinity symbol "8" illustrates the unlimited potential of Sysmex. The ocean and mountain design evokes the evolution of life, which was first created in the ocean and then became terrestrial, as well as the Kobe landscape, the birthplace of Sysmex
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