Sysmex Corporation (HQ: Kobe, Japan; President: Hisashi Ietsugu) announced today its plan to open a representative office in Australia as a branch office of SYSMEX ASIA PACIFIC PTE LTD., the Asia Pacific regional headquarters of Sysmex Corporation.
Sysmex markets its hematology and coagulation products and provides relevant support services through its distributors in Australia and New Zealand.
We have decided to open a representative office in Australia to assist our distributors in their sales and support activities, thus enhancing our ability to provide solutions aimed at helping customers improve their testing quality and efficiency. In addition, by providing customers with the latest scientific information acquired through our global academic activities, we shall strive to further improve their testing quality in order to promote the penetration of the Sysmex brand.
| [Outline of the representative office in Australia] |
| 1. |
Location |
: |
Sydney |
| 2. |
Business |
: |
Support for distributors in Australia and New Zealand |
| 3. |
Number of employees |
: |
Four |
| 4. |
Date of inauguration |
: |
January 15, 2007 |
[Australian Market]
In the Asia Pacific region, medical care is becoming increasingly sophisticated, especially in Australasia. In the Australian diagnostics market, various efforts geared toward the improvement of testing quality and efficiency are being promoted, such as integrating testing facilities to create large-scale facilities as well as automating laboratory operations through the introduction of highly functional products.
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